How to Write Your About Us Section

Overview

Your About Us sits at the top of your storefront and is usually the first thing a customer reads
about you. Returning customers check it for your next bake day, new ones decide from it
whether to order, and storefronts with one written tend to do better.

Only the first line or two shows before a Read More link, so lead with whatever matters most.

Pick whichever ideas below fit your bakery, you do not need all of them. Three or four good lines
cover it. The examples are adapted from real baker storefronts, so fill in the brackets with your
own details.

When Is Your Next Bake?

This is what a returning customer is checking for, and it is why many of our busiest bakers put it
at the very top, above everything else.

Your schedule. ORDER by [Wednesday 7pm]. PICKUP [Friday 3 to 7pm]. SPECIAL ORDERS,
please [text me].

Your menu drop. A fresh menu launches every [Friday] evening. Set a recurring alarm for
[6pm] if you do not want to find that your favorites have sold out.

A seasonal change. Pre-orders are closed [June through October]. Find me instead at the
[Shoreline Farmers Market, Saturdays 10 to 2].

Who Are You?

A short welcome, in your own voice. This is the part you write once and rarely change.

A warm opening. Welcome to [She Rose Co.], a micro bakery built on [faith, intention, and the
art of slow fermentation].

How it started. What started as [a simple love for sourdough] has grown into [a small batch
bakery dedicated to clean ingredients and traditional methods].

Plain and short. [Oak and Arrow] is a small batch sourdough microbakery offering [handcrafted
breads, sweet treats, and seasonal specials].

What Do You Bake?

Naming your actual products gives someone something to picture. It does more work than a
general phrase like "baked goods."

Your range. We specialize in [long fermented sourdough bread and baked goods], plus [a
rotating selection of sweets that changes weekly].

Your standouts. Known for [high hydration country loaves, seeded rye, and a focaccia that
changes every week].

What Makes Your Bread Different?

Whatever you would tell a friend who asked. This is the detail that comes up most often in
storefronts doing well, and the easiest one to leave out.

Your process. Every loaf is [naturally leavened, slow fermented, and handmade in our cottage
kitchen] with care from start to finish.

Your ingredients. Baked fresh the morning you pick up, our bread is made with [fresh and
simple ingredients]. We specialize in [ancient and heritage grains, milled fresh in house].

Your sourcing. Our flour comes from [a family mill 40 miles up the road] and our eggs from [the
farm at the end of our lane].

Where Are You?

Naming your town helps local customers know you are nearby. Keep it general here and let the
order confirmation carry the exact address.

Your area. [Rustic Rise Sourdough Co.] is a micro bakery in [Sierra Vista], open every [Friday]
for pre-order pickup.

Your setup. We bake out of [a home kitchen in the Richmond Beach neighborhood of
Shoreline, WA].

Anything Else Worth Knowing?

Small practical notes that save you a message. Our bakers use this space for all sorts of things.

Extras on the day. Limited extras are available for those who did not place an order.

A collection detail. Cold items are available in [the garage fridge].

Something you also offer. [Gift cards available.] [Ask about our next sourdough workshop.]

How Do People Reach You?

An invitation to get in touch goes a long way, especially for custom orders.

An invitation. Message me any time with questions or special order inquiries, I love a custom
request.

Your details. Contact us: [your bakery email address].

A Line to Finish On

Optional, but a warm sign off reads nicely and several of our bakers use one.

Thank you for supporting [She Rose Co.], where good things rise with intention.

Fresh, local, and baked just for you.

A Few Tips on Writing It

Put the important thing first. Only the first line or two shows before the Read More link. If your
bake days matter most, lead with them.

Length is not the point. Some of our highest volume bakers write two sentences, others write
two hundred words. The field holds 1,000 characters if you want the room, but nothing here
needs filling.

Write in your own voice. Your About Us is one of the few places customers hear you rather
than the app. Emoji are welcome too, and plenty of bakers use them to break up a schedule.

Put the specific detail in. "Pickup Friday 3 to 7pm" saves a message. "Pickup times vary"
creates one.

Do not include your street address or personal phone number. Your storefront is public.
Name your general area and let the order confirmation carry the exact address.

Revisit it when things change. If you write dates into the top of your About Us, it is the easiest
thing to forget and the most confusing thing to leave stale. The same goes for a bakery name
that has changed.

Questions?

If you have any questions or need help getting set up, reach out to us at
support@simply-bread.co or call or text 760-452-3607. We're happy to help.