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Gift Cards in the Simply Bread App

Sell branded gift cards for your bakery. Your customers can spend them on your online storefront or in person at your POS.

Gift cards are out of beta and available to every Simply Bread baker. This article covers how they work.

How Gift Cards Work

  • Physical cards with your branding. You design them in our Gift Card Designer and they’re shipped to you blank.
  • Each card has a 16-digit number, printed under a barcode. It also has a QR code customers can scan to check their balance.
  • You choose the value. Load any amount onto a card when you sell it or give it away.
  • Customers can spend it online or in person. They can use part of the balance now and the rest later. Whatever’s left stays on the card.
  • Cards only work at your bakery. A card from another Simply Bread bakery won’t work in your shop.
  • Cards don’t expire in the app.

We don’t offer digital or e-gift cards at this time, but they’re on our roadmap.

Getting Started

  1. Order your cards. In the app, go to Menu > Gift Cards > Buy Gift Cards. This opens the Gift Card Designer.
  2. Load cards as you sell them. Sell a card from your POS, or activate a card with a starting balance from the Gift Cards page.
  3. Let customers spend them. Customers apply the card at online checkout, or you scan it at the POS.

There’s nothing to switch on. Gift cards are turned on for every bakery, and your cards arrive already connected to yours.

Managing Your Gift Cards

Go to Menu > Gift Cards. From here you can:

  • Activate a Card: scan or enter a card number and load a starting balance.
  • Buy Gift Cards: order more physical cards.
  • See your cards on two tabs:
    • Active Cards: cards that have been loaded and still have a balance.
    • Inactive Cards: cards whose balance has been fully spent.
  • Search by card number to find a specific card.

Tap any card to see its Card Details: Initial Balance, Amount Used, Current Balance and Activated Date.

Cards you haven’t loaded yet don’t show up on either tab.

What a Gift Card Can Pay For

A gift card can cover the whole order, including tax, tips, delivery fees and any service fee the customer pays.

  • It can’t cover a card processing fee your customer pays. That fee is only charged on the part of the order paid by card.
  • If the balance doesn’t cover the full order, the customer pays the rest by card (or cash, where you accept it).
  • Customers can use one gift card per order. They can also use a coupon code on the same order.
  • Gift cards can’t be applied to manual orders.

Fees

  • Selling a gift card at your POS:
    • There’s no Simply Bread fee and no sales tax on the gift card itself.
    • If the customer pays by card, the usual POS card processing fee applies. Cash sales have no fee.
  • When a customer pays for an online order with a gift card:
    • The Simply Bread fee applies to the order as usual. The fee is charged when the card is spent, not when it’s sold, so you aren’t charged twice.
    • There’s no card processing fee on the part covered by the gift card.
    • If a gift card covers the whole online order, the Simply Bread fee for that order is deducted from your payout balance.
  • When a customer pays at your POS with a gift card: there’s no Simply Bread fee, as with any POS sale. Card processing only applies to any amount paid by card.

See Understanding Fees in the Simply Bread App for current rates.

Refunds

  • Refunding an order that was paid with a gift card:
    • The refund goes to the customer’s card or cash payment first.
    • Anything beyond that is added back onto their gift card.
    • A card that had been fully spent becomes active again.
    • The order shows a Gift Card Refunded line.
  • Refunding the sale of a gift card: refunding the payment doesn’t cancel the card or remove its balance. Contact us and we’ll take care of the card for you.

Good to Know

  • Cards can’t be reloaded. Each card can be loaded once. When it’s used up, it moves to Inactive Cards.
  • Balances can’t be edited, and cards can’t be deactivated in the app. If a card is lost or was loaded with the wrong amount, contact us and we’ll help.
  • Treat the card number like cash. Anyone with the number can spend the balance.
  • Want to take gift card orders online? Customers can’t buy gift cards on your storefront yet. As a workaround, you can add a “Gift Card” product to a bake day, then activate a physical card for the customer once they’ve paid. Turn off Collect tax on this product, and contact us to have the product marked exempt from the Simply Bread fee.

Questions?

If you have any questions or need help getting set up, reach out to us at support@simply-bread.co or call or text 760-452-3607. We’re happy to help.