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At Simply Bread, we charge a percentage-based fee rather than a flat monthly fee, and here’s why:
Why We Charge a Percentage-Based Fee
Our primary operating cost is sending text messages, which are a critical part of the app’s functionality. These automated messages include:
- Bake Day Announcements: Letting your customers know when new orders are available.
- Order Cutoff Reminders: Encouraging customers to place their orders before the window closes.
- Pickup Reminders: Ensuring all orders are collected on time.
These messages are directly tied to the volume of your sales. The more you sell and communicate with your customers, the more messages are sent—and the higher our costs become. A percentage-based fee allows us to align our costs with your usage and ensures that the service remains sustainable as your business grows.
The Value of the 5% Fee
We understand that fees can feel like an added expense, but the 5% fee often pays for itself many times over. Here’s why:
- Increased Sales: The automated messaging system is designed to drive more customer engagement and, ultimately, more sales. By notifying your customers at the right time, these messages help ensure you sell out your bake days.
- Convenience and Efficiency: The system saves you time by automating communication, allowing you to focus on baking and running your business.
Many bakers have shared that the additional sales generated by these automated messages far outweigh the cost of the 5% fee. It’s an investment that directly contributes to the growth of your business.
Why We Don’t Offer a Flat Monthly Fee
A flat monthly fee would not account for the varying levels of app usage among our bakers. It could lead to underpricing for those with high usage, or overpricing for those with lower usage. The percentage-based model ensures fairness and scalability for all bakers, regardless of their sales volume.